Q15. [52622] Fiona Bruce (Congleton) (Con): I am engaged in a consultation with my constituents in east Cheshire on an issue that is of great concern to them: the commercialisation and sexualisation of childhood. As a parent, does my right hon. Friend agree with my constituents that action needs to be taken to find real solutions to this challenging issue, and to give every child the childhood that it deserves?
The Prime Minister: I completely agree with my hon. Friend. As a parent of three little ones, I know that it is incredibly worrying to see what is becoming available in some shops and other places. We are, effectively, asking our children to grow up too early. I think that there is a lot more that we can do, which is why we have asked the chief executive of the Mothers’ Union to conduct an independent review of this vital area. We are looking at a range of specific issues including television, video and other pressures that are put on people, and we expect the report to be published in a few weeks’ time.
